This blog will judge ads from around the world against ten evaluation criteria. It will focus on ads for services and public service announcements. We live in the era of communication overflow! We are bombarded with advertising messages like never before. Agencies need to produce a plethora of ads. In this quest for quantity, quality often suffers. And in the search for "creative" solutions, often business-building advertising in the spirit of Ogilvy and Leo Burnett is marginalised.